RESEARCH PROJECT / 02
Buyer ↔ Competitor Language Gap
Where does consultant marketing language stop matching the problems buyers actually describe?
The research flow
A research scope for comparing buyer language with competitor messaging.
ILLUSTRATIVE FLOW · FINDINGS IN DEVELOPMENT
Buyer conversations
How buyers describe the problem
“Which clients are right for us?”
Competitor claims
How the category presents its value
“Grow your firm.”
Illustrative phrases — not source quotations.
Language clusters
Compare recurring words and themes
Translation gaps
Check where meaning diverges
Positioning opportunities
A clearer angle to validate
Diagram shapes show the process, not project counts or findings.
The question
Where does consultant marketing language stop matching the problems buyers actually describe?
The evidence
The conversation sources, competitor sample and comparison method will be documented here.
What emerged
Case-study findings will be added here.
The decision / next step
Publish the source-backed comparisons before recommending a positioning angle.