RESEARCH PROJECT / 03

Expert-Led B2B Content Demand Map

Are consultants publishing about the questions buyers are actually asking?

Research type: Content supply and demand mapping
Planned sources: Public buyer questions · Competitor articles · Public content libraries
Method: Buyer questions → Competitor content → Theme classification → Supply vs demand → Content opportunities
Status: CASE STUDY IN DEVELOPMENT

The research flow

A research scope for comparing buyer questions with existing content.

ILLUSTRATIVE FLOW · FINDINGS IN DEVELOPMENT

The questions people ask

The topics already covered

Group questions and content

QuestionThemeTopic

Compare coverage with questions

Uncovered topics to validate

Start with the questions worth answering.

Diagram shapes show the process, not project counts or findings.

Are consultants publishing about the questions buyers are actually asking?

The buyer-question sources, content sample and theme classification will be documented here.

Case-study findings will be added here.

Publish the evidence of coverage and demand before prioritising content opportunities.